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47 lines
1.3 KiB
Plaintext
47 lines
1.3 KiB
Plaintext
# Taglines
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On-voice lines, grouped by where they run. Pick one, do not stack three. A
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headline earns its space by being specific — prefer the line that names a real
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thing over the line that could belong to any company.
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## Master positioning
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> **Enterprise AI infrastructure and frontier models.**
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The canonical descriptor (from `brand.json`). Use verbatim in meta descriptions,
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app-store blurbs, and anywhere a single neutral sentence is needed.
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## Home hero (pick one)
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- Frontier models. Your infrastructure.
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- The AI cloud for builders.
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- Run AI. Not plumbing.
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- Inference, agents, and models — one platform.
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- The infrastructure behind frontier AI.
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## Product surfaces
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| Surface | Line |
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|---------|------|
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| Cloud | One platform for inference, agents, and search. |
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| Models | Frontier models, served at cost. |
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| Enso | The agent that reasons before it acts. |
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| Base | Your data. One SQLite file. Yours to keep. |
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| KMS | Secrets that never touch disk in the clear. |
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## CTA labels
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- Get started
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- Start free
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- Read the docs
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- View on GitHub
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- Talk to us
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## Rules
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- ≤ 7 words for a hero headline; ≤ 140 characters for a subline.
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- Sentence case. No trailing exclamation. No emoji.
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- A tagline states a fact or a capability, never a feeling. "The AI cloud for
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builders" is a claim you can test. "Amazing AI experiences" is not — do not
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ship it.
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