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The owner's spec for a landing page is the models bento's: monochrome, the words left and the art right, no extra prose. The folds carried two to four sentences under each heading, and some a claim, a lede and a list besides. Each now says one line: ProductLanding the tagline where a page states one (the lede still describes it to search), a claim alone where the claim is the line (/payments, /treasury, /zap, the extension), and elsewhere the sentence that says what the thing is. /philosophy's two points, /dns' claim that repeated its title, /calculator's capabilities line and the Spare clauses on /research and /learn go.