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8 lines
506 B
TeX
8 lines
506 B
TeX
\section{Related Work}
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Evolutionary approaches to advertising have precedent. \cite{xiao2014} applied genetic programming to ad creative generation. \cite{kumar2015} used evolutionary algorithms for bid optimization. Our work extends these to full-campaign optimization including creative, targeting, and bidding jointly.
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Automated Machine Learning (AutoML) \cite{automl2019} optimizes model hyperparameters through similar search techniques. Earle applies analogous methods to marketing optimization.
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