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papers/hanzo-stack-comparison/sections/08-analytics-hanzo-insights.tex
zeekayandHanzo Dev 7ed17b441d papers: assured networking, test evaluation, and insights analytics revisions
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Co-authored-by: Hanzo Dev <[email protected]>
2026-07-26 20:10:12 -07:00

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\section{Analytics: Hanzo Insights}
\label{sec:analytics}
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\subsection{Overview}
Hanzo Insights is a fork of Umami adapted for the Hanzo platform. It provides privacy-first web and product analytics with no cookies, no personal data collection, and full GDPR/CCPA compliance by design. Data is stored in Hanzo Datastore, our Apache-2.0 ClickHouse fork, for high-throughput analytical queries.
\subsection{Feature Matrix}
\begin{table}[H]
\centering
\caption{Analytics platform comparison.}
\footnotesize
\begin{tabular}{@{}lccccc@{}}
\toprule
Feature & \rotatebox{60}{Insights} & \rotatebox{60}{Mixpanel} & \rotatebox{60}{Amplitude} & \rotatebox{60}{PostHog} & \rotatebox{60}{Umami} \\
\midrule
No cookies & \yes & \no & \no & \no & \yes \\
GDPR native & \yes & \pmark & \pmark & \yes & \yes \\
Funnels & \yes & \yes & \yes & \yes & \no \\
Cohorts & \yes & \yes & \yes & \yes & \no \\
Self-hosted & \yes & \no & \no & \yes & \yes \\
Open source & \yes & \no & \no & \yes & \yes \\
ClickHouse & \yes & \no & \no & \yes & \no \\
IAM-native & \yes & \no & \no & \no & \no \\
Brand-aware & \yes & \no & \no & \no & \no \\
Real-time & \yes & \yes & \no & \yes & \yes \\
K8s CRD & \yes & \no & \no & \yes & \no \\
\bottomrule
\end{tabular}
\end{table}
\subsection{Cost Comparison}
\begin{table}[H]
\centering
\caption{Monthly cost at 10M events/month (USD).}
\footnotesize
\begin{tabular}{@{}lr@{}}
\toprule
System & Monthly cost \\
\midrule
Hanzo Insights (self-hosted) & \$45 (compute + storage) \\
Mixpanel (Growth) & \$833 \\
Amplitude (Growth) & \$995 \\
PostHog (self-hosted) & \$45 (comparable) \\
Umami (Cloud) & \$90 \\
\bottomrule
\end{tabular}
\end{table}
\subsection{Key Differentiator}
Hanzo Insights is brand-aware: the same deployment serves analytics for multiple white-label brands (Lux Exchange, Zoo Exchange, Pars Market) with per-brand dashboards, per-brand event schemas, and per-brand access control---all governed by Hanzo IAM. No reconfiguration or separate instances required. PostHog is the closest alternative but lacks brand-aware multi-tenancy.
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