video/skills/pipelines/avatar-spokesperson/edit-director.md

Edit Director - Avatar Spokesperson Pipeline

When To Use

Turn the planned presenter scenes and produced assets into a coherent spokesperson timeline. The quality bar is steady delivery, readable support layers, and a clear CTA landing.

Process

1. Cut The Presenter Track First

Assemble the core spokesperson performance before adding support layers. If the presenter cut is weak, extra graphics will not rescue it.

2. Add Support Layers Sparingly

Use overlays only where they help:

• short proof points,
• product names,
• pricing or feature cards,
• CTA reinforcement,
• subtitles.

3. Respect Spoken Rhythm

Keep pauses where they help emphasis. Do not trim so tightly that the avatar feels rushed or robotic.

4. Plan Deliverables Clearly

Recommended metadata keys:

• hero_cut_order
• cta_frame_range
• overlay_timing_map
• variant_decisions

5. Quality Gate

• the presenter remains the anchor,
• overlays are timed cleanly,
• scene transitions are calm and intentional,
• the CTA lands once and clearly.

Common Pitfalls

• Overcutting to simulate energy.
• Letting captions, side panels, and lower thirds compete for the same area.
• Ending without a clean CTA hold.