workflow-templates-broken-zap-2026-06-08/site/knowledge/prompts/style-guide.md

Writing Style Guide

Structure & Scannability

• Keep paragraphs to 2-3 sentences max
• Use \n\n between paragraphs (the renderer splits on these)
• Lead with the most important information (inverted pyramid)
• One idea per paragraph — no multi-topic blocks

Concision

• Prefer short, direct sentences
• Cut filler phrases and empty qualifiers
• Don't repeat the workflow/model name more than 2x in extendedDescription
• Remove redundant adjectives: "stunning", "unparalleled", "incredibly powerful"
• Target 150-200 words for extendedDescription

Tone

• Write like a knowledgeable peer, not a marketer
• Factual and helpful, not hype-driven
• Focus on WHAT the user can DO, not abstract capabilities
• Use active voice and concrete nouns
• Prefer "you" over passive constructions

Name-Dropping Rules

• Use the full model/workflow name once in the first sentence
• After that, use short form, pronoun, or "this workflow"
• Never use the name 3+ times in a single paragraph

Banned Phrases

Never use these phrases or close variants:

• "brings your visions to life"
• "unprecedented clarity/accuracy/quality"
• "with unparalleled"
• "For the first time, users can"
• "seamless/seamlessly"
• "empowers/empowering"
• "robust/robust capabilities"
• "cutting-edge/revolutionary/groundbreaking"
• "the power of"
• "takes [X] to the next level"
• "game-changing"
• "studio-quality" (unless literally comparing to studio output)
• "unlock the potential"
• "allows for seamless"
• "brings [X] to life"
• "incredibly powerful"
• "stunning" (as a standalone qualifier)