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Monochrome, dark by default. One hue rendered through an opacity ladder. Tokens (color, type, spacing, radius, elevation, motion) + core/forms/navigation/ overlays components + brand guidelines + ui kit. The single source of truth for every Lux surface — loadable and editable.
1.3 KiB
1.3 KiB
Taglines
On-voice lines, grouped by where they run. Pick one, do not stack three. A headline earns its space by being specific — prefer the line that names a real thing over the line that could belong to any company.
Master positioning
Enterprise AI infrastructure and frontier models.
The canonical descriptor (from brand.json). Use verbatim in meta descriptions,
app-store blurbs, and anywhere a single neutral sentence is needed.
Home hero (pick one)
- Frontier models. Your infrastructure.
- The AI cloud for builders.
- Run AI. Not plumbing.
- Inference, agents, and models — one platform.
- The infrastructure behind frontier AI.
Product surfaces
| Surface | Line |
|---|---|
| Cloud | One platform for inference, agents, and search. |
| Models | Frontier models, served at cost. |
| Lux | The agent that reasons before it acts. |
| Base | Your data. One SQLite file. Yours to keep. |
| KMS | Secrets that never touch disk in the clear. |
CTA labels
- Get started
- Start free
- Read the docs
- View on GitHub
- Talk to us
Rules
- ≤ 7 words for a hero headline; ≤ 140 characters for a subline.
- Sentence case. No trailing exclamation. No emoji.
- A tagline states a fact or a capability, never a feeling. "The AI cloud for builders" is a claim you can test. "Amazing AI experiences" is not — do not ship it.