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zeekay
8e572430a8
Monochrome, dark by default. One hue rendered through an opacity ladder. Tokens (color, type, spacing, radius, elevation, motion) + core/forms/navigation/ overlays components + brand guidelines + ui kit. The single source of truth for every Zoo surface — loadable and editable.
563 B
563 B
content — the words
Tokens decide how a Zoo surface looks. Content decides what it says. Same discipline, applied to language: one voice, held everywhere.
| File | What |
|---|---|
voice.md |
How Zoo speaks — the rules, with before/after copy. |
taglines.md |
Approved headline and tagline lines, by surface. |
The atom is the same one that governs the visual system: understated. The product is the frontier; the copy does not need to shout about it. Numbers over adjectives. No exclamation marks. No emoji.